Co-founded by Aman Gupta and Imran Shafqat, Thingtrax’s journey started in 2015 at a Cisco and University College London accelerator. 

Today, our software runs on thousands of machines across hundreds of sites for our global clients, including some of the world’s most innovative manufacturers.

Beyond the features and functionality of the Thingtrax platform, our offering is driven by two very important factors: our people, and our approach.

Our team brings decades of real-world manufacturing experience. From the production of plastics, chemicals, and food to navigating fast-moving consumer goods (FMCG) and high mix low volume (HMLV) environments.

In short, we’ve walked in your shoes and we’ve felt your pain.

Our products and services are borne from a passion for improving every aspect of a manufacturing operation with innovative solutions.

We go beyond simply capturing data, instead looking to analyse and deliver information to drive true operational improvement and behavioural change at every level throughout your workforce to unlock your true potential.

Aman Gupta

With more than 10 years experience specialising in solution architecture, agile methodologies and business analysis at IBM and Microsoft, Aman co-founded Thingtrax, after the idea emerged from a family manufacturing business.

Aman has a Master’s in Computer Application from the Institute of Management Technology of Ghaziabad in India.

Imran Shafqat
CTO & Co-Founder

Imran has over 10 years of experience leading enterprise software development at National Bank, Kuwait, the Supreme Court, UK and Rolls Royce. Co-founding Thingtrax, as CTO and Cloud Architect, Imran brings extensive experience in designing and delivering large-scale mission-critical, high-impact business solutions.

Imran has a BSc in Computer Science from Hamdard University in Karachi.

Paul Reader

With over 13 years of expertise in developing multinational, high-growth technology enterprises, Paul is a seasoned professional in the field. His extensive experience includes serving as CEO and COO for venture capital-backed startups, including Mind Foundry and Wayin.

Paul holds an Honours BA from the University of Waterloo and a postgraduate Masters from the Said Business School at the University of Oxford. 

Ciaran O’Donnell
VP, Finance

Ciaran has worked with Thingtrax since December 2020 and also supports other SuperSeed portfolio investments. He has advised over 100 start-ups and fast-growth businesses and his work and impact lead him to be named CFO/Finance Director of the Year at the British Accountancy Awards 2019.

Richard Montgomery
VP, Sales

Richard has over 10 years of experience selling software solutions including ERP systems and SaaS into process manufacturing businesses with a particular focus on the food and beverage sector. Richard was Sales Manager at Infor, focusing on the manufacturing sector.

Andy Swann
VP, Services

Over 20 years’ experience in managing multi-location teams including Professional Services, Development, Support, and Technical Services. Prior to joining Thingtrax, I led a multinational services team for Aptean, covering the Retail ERP market for both SaaS and on-premises software. Previous experience with Aptean in the Wholesale ERP market and Sanderson Group Plc in the Manufacturing ERP market. Worked with businesses ranging from start-ups to large UK PLCs.

Chris Batsford
VP, People

Chris has 13 years of Executive Search experience, supporting high growth, investor backed technology businesses in building high performance teams. His industry focus has been around industrial, manufacturing and supply chain related technologies. Chris has a BSc (Hons) from the University of Bath.

Mark Bishop
VP, Marketing

With 10 year’s experience developing growth strategies in tech. Mark is passionate about innovation, creating best-in-class experiences, and building successful teams.

Allan Carney
Director of Industry Solutions

Allan joined Thingtrax in 2021, bringing with him a wealth of experience in continuous improvement and Lean Six Sigma practices. With over 16 years of professional experience, Allan has held Continuous Improvement leadership roles with several companies, including LINPAC Packaging, Aimia Foods Ltd., and Nice-Pak International. 

Manufacturing Industry Advisory Board

Andrew Hughes

Strategic Advisor

An accomplished NED, investor, and mentor, Andrew has been instrumental in eight exits in the UK and Europe within the high-growth technology ecosystem.

Frank Doorenbosch

Industry Advisor (Europe)

Former CEO Berry Global, RPC, investor and non-executive director.


Industry Advisor (USA)

Former VP at Keurig and Dr Pepper, Shawn advises on mobilising traction in USA food & beverage industry.


Industry Advisor (USA)

Manufacturing Efficiency Consultant with a deep-level of experience and specialism in structuring partnerships.

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Book a free demo to understand how you can

  • Gain instant visibility of performance and trends
  • Seamlessly connect together every aspect of your production process, both digital and analogue
  • Enable your workforce to take ownership for targets

During the call we’ll provide an overview on how Thingtrax’s customers use our platform to increase efficiency and reduce costs.

Book A Demo